"Managing Social Media" Workshop - New York

 

Where:  Penn Club, 30 W. 44th St., New York, NY
When:  Monday, October 22, 2018 at 2:00 p.m.


Join up to 19 other CEOs in confidential, interactive dialogues on managing social media. This workshop is specifically designed to help mid-market CEOs strategize their company's approach to social media.

CHOOSING SOCIAL MEDIA VENUES

Based on the context of a CEO’s organization, including their customers, collaborators, capabilities, competitors and conditions.

ARTICULATING VALUES
  • Defining desired outcomes that include the organization's overall purpose and objectives.
  • How social media fits within the company’s purpose/objectives for success.
DEFINING ATTITUDE
  • Positioning: target, frame of reference, benefit, support/attributes, brand character/attitude/voice.
  • Creating a social media strategy.
HOW TO CONNECT
  • Mandatory elements focused on the few critical elements that will drive the connection with the target audience. These could include components like visuals, selling ideas, voice, communication points, information, as well as choice of media and channels
  • Desired response: How the target will move through AIDA (Aware – Interest – Desire – Action) after experiencing your social media.
ACTION: What steps you and your team will take next.

At the end of the day, participants will walk out with a social media brief, ready to use to start a conversation with their marketing team.

The Social Media Workshop is not just about a program. It is about connecting with your CEO peers who face similar challenges. This personal and intimate environment serves as a foundation for many long-term relationships,and as a base for future relationships developed through CEO Connection. It is all about CEOs helping CEOs.

Click here to register
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