"Managing Social Media" Workshop - New York


Where:  Penn Club, 30 W. 44th St., New York, NY
When:  Monday, October 22, 2018 at 2:00 p.m.

Join up to 19 other CEOs in confidential, interactive dialogues on managing social media. This workshop is specifically designed to help mid-market CEOs strategize their company's approach to social media.


Based on the context of a CEO’s organization, including their customers, collaborators, capabilities, competitors and conditions.

  • Defining desired outcomes that include the organization's overall purpose and objectives.
  • How social media fits within the company’s purpose/objectives for success.
  • Positioning: target, frame of reference, benefit, support/attributes, brand character/attitude/voice.
  • Creating a social media strategy.
  • Mandatory elements focused on the few critical elements that will drive the connection with the target audience. These could include components like visuals, selling ideas, voice, communication points, information, as well as choice of media and channels
  • Desired response: How the target will move through AIDA (Aware – Interest – Desire – Action) after experiencing your social media.
ACTION: What steps you and your team will take next.

At the end of the day, participants will walk out with a social media brief, ready to use to start a conversation with their marketing team.

The Social Media Workshop is not just about a program. It is about connecting with your CEO peers who face similar challenges. This personal and intimate environment serves as a foundation for many long-term relationships,and as a base for future relationships developed through CEO Connection. It is all about CEOs helping CEOs.

Click here to register